Today I want to tell you what happened to Magic Chest. For those who didn’t know, this year in January, I started my own book subscription business 😀 I did it because I wanted to give European people the opportunity to get fantasy book boxes from their own region and make it more affordable for people to subscribe to a box. Usually, a box costs about 50€ ( about 56Dollars) with the shipping from the US and I knew many bloggers and friends who just couldn’t afford that. So I thought, Why don’t I change that?
That’S how Magic Chest was born. Since then, much has happened but today, I want to tell you a little bit about what changed for me personally since I started my own business. I want to give you some insight in how it is to start a business and also share my experience with you 🙂
Bye bye free time. Well, the obvious thing is that until recently, you haven’t seen me around much because between my part-time job, my own business and uni, I didn’t have any time for anything. Especially in the first two months or so, I was really engrossed in and preoccupied with all the legal stuff I needed to remember, include, write and tell different departments. I also created my own logo and tried to come up with a decent and affordable marketing plan.
Reading and researching basically became my job. As a blogger, reading ARCs is fun, even if it is stressful at times. It is something I really don’t want to miss, that’s why I started to dedicate more time to it again. When reading becomes your job though, you do look at books differently: will my customers like this book? Why? How expensive is the hardcover edition? Is the language easy to understand for people who don’t have an advanced knowledge of English? Is it a good book to create a theme based upon the content? There are many more things to consider than simply ‘Did I enjoy reading the book’ and in some way, I learned that the hard way. I might tell you more of that at some other point 😉
Interacting, posting, photos and videos and What is a Hashtag?## When I first started out, I literally had to learn everything about social media, Newsletter Marketing, Tweets, Hashtags and how important interaction actually is. Of course I knew about Hashtags but there can be a BIG difference in your audience, depending on which ones you use. Also, I learned how to make high-quality pictures of my product and how to reach out to others to do the same. I am generally a really shy person so this was a huge deal for me in the beginning. You really wouldn’t believe how much time and effort it takes to create beautiful pictures and thoughtful content! 😀
Skill honing: I can plan ahead even better than before. I am in this ‘business’ now for about six months and even though I could organize my studies and work pretty decently before, I can do so even better now. The simple reason for that time has become something that is easily ‘sold out# so to speak. But I have a private life, friends, family, my boyfriend and sports and I want to keep a balance between work and my private life. In the beginning I utterly failed to do anything else than work (understandably, as I literally didn’t know anything about sh*t) but now it has become much easier to let work go even if I have a new idea or some info I desperately want to share right now. I plan months ahead. Not only the books, monthly themes and items, but also marketing strategies and my own social media posts are planned ahead so I can make sure I never forget anything, like important holidays. Which brings me to my next point.
Be patient! What I really learned, and needed to learn(!), was to be more patient. I am a really impulsive person, best example: I thought about opening up a business and the next day, I just did it 😀 I am just like that and privately, I think it is actually a great thing to be energetic and spontaneous ( but not before thinking things through at least a little bit 😉 ) BUT for a business, this can be a TOTAl killer! So I really needed to plan ahead instead of jumping straight to some new idea or spilling all the important stuff right at the beginning. Especially when it all started out, I think I acted a little too fast sometimes. Gladly, there were no bad consequences that I could actually track down but I know I could have done better.
Be tough! In the beginning, I really only created Magic Chest so people could have better access to the book boxes they so desired but after spending over a thousand Euros, which is a lot for a student, I realized that I had to calculate better instead of ONLY trying to appease people and make their unboxing experience great. Now, I have learned to create a great product for my customers but also to look after myself and my budget. And so, in the last two months I have actually made my first money with the boxes ❤ ❤
What I can honestly say is that it was and is tough with my studies, a job and my own business, but at the end of each day, no matter if I am extremely tired of relaxed all day, I know that I did the right thing and I would do it again and again and again. I am actually thinking of creating another small business when the time is right 😉
Please let me know what you thought about this post and if you’d like to know more about me and my experiences as a business owner;)